Public relations and the social web : how to use social media and web 2.0 in communications
Brown, Rob
Public relations and the social web : how to use social media and web 2.0 in communications by Rob Brown - New Delhi: Kogan Page India 2009 - x, 182p., ind. 23 cm x 15 cm
9780749459611
conversations with the audience
digital PR and search engine optimization
happened to communications
implications for communicators
internet in public relations
major players
new channels
new media power
public relations
social media
web 2.0
659.202854678 / BRO
Public relations and the social web : how to use social media and web 2.0 in communications by Rob Brown - New Delhi: Kogan Page India 2009 - x, 182p., ind. 23 cm x 15 cm
9780749459611
conversations with the audience
digital PR and search engine optimization
happened to communications
implications for communicators
internet in public relations
major players
new channels
new media power
public relations
social media
web 2.0
659.202854678 / BRO