The new successful large account management : how to hold onto your most important customers and turn them into long-term assets
Miller, Robert B.
The new successful large account management : how to hold onto your most important customers and turn them into long-term assets by Robert B. Miller, Stephen E. Heiman and Tad Tuleja - New Delhi: Kogan Page India 2011 - xiv, 178p., ind. 24 cm x 16 cm
9780749462901
key accounts
market segmentation
marketing
selling
658.812 / MIL
The new successful large account management : how to hold onto your most important customers and turn them into long-term assets by Robert B. Miller, Stephen E. Heiman and Tad Tuleja - New Delhi: Kogan Page India 2011 - xiv, 178p., ind. 24 cm x 16 cm
9780749462901
key accounts
market segmentation
marketing
selling
658.812 / MIL