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Brand together : how co-creation generates innovation and re-energizes brands

Ind, Nicholas

Brand together : how co-creation generates innovation and re-energizes brands by Nicholas Ind, Clare Fuller, Charles Trevail - 1st ed. - London: Kogan Page 2012 - x, 172p., bib., ind. 24 cm x 16 cm

ISBN: 9780749463250

Subjects--Topical Terms:
brand innovation
branding
co-creation
connected individuals
customer relations
marketing
product management

Dewey Class. No.: 658.827 / IND

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