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Shopper marketing : how to increase purchase decisions at the point of sale

Stahlberg, Markus (ed.)

Shopper marketing : how to increase purchase decisions at the point of sale - 2nd ed. - London: Kogan Page Limited, 2012. - xi, 275p., ind. 24 cm x 16 cm

ISBN: 9780749464714

Subjects--Topical Terms:
advertising
brifging gaps
decision making
marketing
retail media
science of shopping
shopper promotions

Dewey Class. No.: 659.157 / SHO

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