New strategic brand management : advanced insights and strategic thinking
Kapferer, Jean Noel
New strategic brand management : advanced insights and strategic thinking by Jean Noel Kapferer - 5th ed. - London: Kogan Page 2012 - xviii, 492p., bib., ind. 24 cm x 18 cm
9780749465155
brand and products
brand architecture
brand diversity
brand equity
brand identity
brand name products
branding
business models
financial valuation
management
managing retail brands
positioning
sustaining
658.8343 / KAP
New strategic brand management : advanced insights and strategic thinking by Jean Noel Kapferer - 5th ed. - London: Kogan Page 2012 - xviii, 492p., bib., ind. 24 cm x 18 cm
9780749465155
brand and products
brand architecture
brand diversity
brand equity
brand identity
brand name products
branding
business models
financial valuation
management
managing retail brands
positioning
sustaining
658.8343 / KAP