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The better mousetrap : brand invention in a media democracy

Pont, SImon

The better mousetrap : brand invention in a media democracy by Simon pont - Philadelphia: Kogan Page Limited 2013 - x, 285p. 24 cm x 16 cm

ISBN: 9780749466213

Subjects--Topical Terms:
accelerated consumer
brand charisma
brand name product
branding
internet marketing
marketing
media democracy

Dewey Class. No.: 658.827 / PON

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