Neuromarketing in action : how to talk and sell to the brain

Neuromarketing in action : how to talk and sell to the brain by Pratik M Georges, Anne-Sophie, Bayle-Tourtoulou and Michel Badoc - London: Kogan Page 2014 - ix, 270p., ref., ind. 23 cm x 16 cm

9780749469276


art of selling to the brain
brains managers and employees
communication with customer brain
methods
neuromarketing
understanding human intelligence

658.80019 / NEU
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