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Advertising transformed : the new rules for the digital age

Dyck, Fons Van

Advertising transformed : the new rules for the digital age by Fons Van Dyck - London: Kogan Page Limited 2014 - xxiv, 171p., ind. 23 cm x 16 cm

ISBN: 9780749471484

Subjects--Topical Terms:
advertising
advertising and ROI
advertising ecosystem
conscience or cash
consumers
creativity king
digital media
effective advertising
global local
internet advertising
new capitalism
old or new
technological innovations
USP ESP

Dewey Class. No.: 659.1 / DYC

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