Paid attention : innovative advertising for a digital world
Yakob, Faris
Paid attention : innovative advertising for a digital world by Faris Yakob - 1st ed. - London: Kogan Page Limited 2015 - xv, 200p., ref., ind. 23 cm x 15 cm
9780749473600
advertising
advertising for advertising
branding
combination tools
communication
disorders
do things, tell people
electronic commerce
hidden persuaders
integrative strategy and social brands
logocentrism
marketing
media - bandwidth
mysterious ways
prospection
recombinant culture
social TV
659.1 / YAK
Paid attention : innovative advertising for a digital world by Faris Yakob - 1st ed. - London: Kogan Page Limited 2015 - xv, 200p., ref., ind. 23 cm x 15 cm
9780749473600
advertising
advertising for advertising
branding
combination tools
communication
disorders
do things, tell people
electronic commerce
hidden persuaders
integrative strategy and social brands
logocentrism
marketing
media - bandwidth
mysterious ways
prospection
recombinant culture
social TV
659.1 / YAK