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Brands with a conscience : how to build a successful and responsible brand

Ind, Nicholas (ed.)

Brands with a conscience : how to build a successful and responsible brand - London: Kogan Page, 2016. - xiii, 224p., ind. 23 cm x 15 cm

ISBN: 9780749475444

Subjects--Topical Terms:
branding
marketing
social responsibility of business

Dewey Class. No.: 658.827 / BRA

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