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Marketing with strategic empathy : inspiring strategy with deeper consumer insight

Brooks, Claire

Marketing with strategic empathy : inspiring strategy with deeper consumer insight by Claire Brooks - London: Kogan 2016 - xi, 238p., glo, ind. 23 cm x 15 cm

ISBN: 9780749477547

Subjects--Topical Terms:
consumer behaviour
Industrial and organizational psychology
management
marketing
research

Dewey Class. No.: 658.802 / BRO

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