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Audio branding : using sound to build your brand

Minsky, Laurence

Audio branding : using sound to build your brand by Laurence Minsky and Colleen Fahey - London: Kogan 2017 - xvi, 211p., glo., ind. 23 cm x 15 cm

ISBN: 9780749478575

Subjects--Topical Terms:
advertising
brand name products
branding
marketing
music in advertising
psychological aspects
sound in advertising

Dewey Class. No.: 658.827 / MIN

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