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Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques

Struhl, Steven

Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques by Steven Struhl - London: Kogan Page Limited 2017 - xiii, 254p., bib., ind. 24 cm x 15 cm

ISBN: 9780749479558

Subjects--Topical Terms:
artificial intelligence
consumer behaviour
marketing research

Dewey Class. No.: 658.80028563 / STR

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