Marketing research: methodological foundations
Churchill, Jr. Gilbert A
Marketing research: methodological foundations Gilbert A. Churchill Jr. - 4th ed. - Orlando: The Dryden Press 1987 - xx, 907p., app., glos., ind. 23 cm x 19 cm
0030220122
analysis
data collection method
interpretation
marketing information system
marketing research
problem definition
research design
research process
research project
research report
sample design
sources of information
658.83 / CHU
Marketing research: methodological foundations Gilbert A. Churchill Jr. - 4th ed. - Orlando: The Dryden Press 1987 - xx, 907p., app., glos., ind. 23 cm x 19 cm
0030220122
analysis
data collection method
interpretation
marketing information system
marketing research
problem definition
research design
research process
research project
research report
sample design
sources of information
658.83 / CHU