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100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multichannel world

Newman, Martin

100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multichannel world by Martin Newman and Malcolm McDonald - London: KoganPage 2018 - xvii, 281p., ref., ind. 23 cm x 15 cm

ISBN: 9780749482671

Subjects--Topical Terms:
customer relations
marketing

Dewey Class. No.: 658.812 / NEW

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