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Myths of branding : a brand is just a logo, and other popular misconceptions

Bailey, Simon

Myths of branding : a brand is just a logo, and other popular misconceptions by Simon Bailey and Andy Milligan - London: Kogan Page 2019 - xii, 244p., ind. 24 cm x 16 cm

ISBN: 9780749483098

Subjects--Topical Terms:
branding
logos
marketing
symbols

Dewey Class. No.: 658.827 / BAI

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