Marketing strategy : the difference between marketing and markets
Fifield, Paul
Marketing strategy : the difference between marketing and markets by Paul Fifield - 3rd ed. - Oxford: Elsevier 2007 - xi, 316p., app., ind. 23 cm x 16 cm
9780750656757
business strategy
customer and market orientation
management
market control systems
market plans
marketing
personal values
planning
positioning and branding
shareholder value
strengths and weeknesses
658.802 / FIF
Marketing strategy : the difference between marketing and markets by Paul Fifield - 3rd ed. - Oxford: Elsevier 2007 - xi, 316p., app., ind. 23 cm x 16 cm
9780750656757
business strategy
customer and market orientation
management
market control systems
market plans
marketing
personal values
planning
positioning and branding
shareholder value
strengths and weeknesses
658.802 / FIF