Normal view MARC view ISBD view

Services marketing management

Mudie, Peter

Services marketing management by Peter Mudie and Angela Pirrie - Noida: Elsevier India Private Limited 2009 - xii, 267p., ind. 24 cm x 18 cm - Professional and trade series .

ISBN: 9780750666749

Subjects--Topical Terms:
capacity management
demand
design
evaluating
management
managing people
marketing
monitoring
organization
performance measurement
quality
relationship marketing
service
service communications
service industries

Dewey Class. No.: 658.8 / MUD

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)