Film marketing

Kerrigan, Finola

Film marketing by Finola Kerrigan - London: Elsevier 2010 - x, 265p, ref., ind. 24 cm x 18 cm

9780750686839


conumer selection of film
devlopmentr and market research in the film industry
film
impact of techonology on film marketing practices
marketing
social and society marketing and film

384.80688 / KER
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