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Managing services marketing : text and readings

Bateson, John E. G. Bateson

Managing services marketing : text and readings by John E. G. Bateson and K. Douglas Hoffman - New York: The Dryden Press 1999 - xxvi, 471p., ind. 28 cm x 22 cm

ISBN: 0030225191

Subjects--Topical Terms:
advertising
communication strategy
consumer
consumer information
customer satisfaction
employees
pricing policy
service revolution

Dewey Class. No.: 658.8 / BAT

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