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Building customer-brand relationships

Schultz, Don E.

Building customer-brand relationships by Don E. Schultz, Beth E. Barnes, Heidi F. Schultz and Mariam Azzaro - New York: M.E.Sharpe 2009 - xi, 354p., ind. 26 cm x 18 cm

ISBN: 9780765617996

Subjects--Topical Terms:
branding
customer communication
customer relations
relationship marketing

Dewey Class. No.: 658.812 / BUI

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