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Services marketing

Apte, Govind

Services marketing by Govind Apte - New Delhi: Oxford University Press 2004 - xi, 440p., app., ind. 24 cm x 18 cm

ISBN: 0195667581

Subjects--Topical Terms:
consumer behaviour
demand and supply management
marketing mix elements
marketing research
people's role
physical evidence
product, promotion, priced, distribution
service marketing
service quality, measurement, control
service tax provision
trends

Dewey Class. No.: 658.8 / APT

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