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Marketing research : text and cases

Wrenn, Bruce

Marketing research : text and cases by Bruce Wrenn, Robert E. Stevens and David L. Loudon - 2nd ed. - New York: Best Business Books 2011 - xi,464p., ind., notes. 21cm x14 cm

ISBN: 9780789027467

Subjects--Topical Terms:
advanced data analysis
analyzing and interpreting data for decisions
cases
designing the data gathering instrument
fielding the data gathering instrument
marketing research
marketing research case stidies
measurement
primary data collection
reserach report
reserch designs for management
sampling methods and sample size
secondary data

Dewey Class. No.: 658.8 / WRE

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