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Marketing in the round : how to develop an integrated marketing campaign in the digital era

Dietrich, Gini

Marketing in the round : how to develop an integrated marketing campaign in the digital era by Gini Dietrich and Geoff Livingston - indiana: Que Publishing 2012 - xviii, 201p., ind. 24 cm x 16 cm

ISBN: 9780789749718

Subjects--Topical Terms:
advertising
competitive landscape
direct marketing
internet marketing
stakeholders
understanding the marketing round

Dewey Class. No.: 658.872 / DIE

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