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Promotional culture : advertising, ideology and symbolic express

Wernick, Andrew

Promotional culture : advertising, ideology and symbolic express by Andrew Wernick - London: Sage Publications Ltd. 1991 - ix, 208p., bib., ind. 23 cm x 15 cm

ISBN: 9780803983915

Subjects--Topical Terms:
advertising
advertising sociology
imagery (psychology)
popular culture
social aspects
symbolism in advertising

Dewey Class. No.: 659.101 / WER

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