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Consumer behavior and advertising involvement : selected works of Herbert E. Krugman

Krugman, Edward P. (ed.)

Consumer behavior and advertising involvement : selected works of Herbert E. Krugman - New York: Routledge 2008 - 344p., ind. 24 cm x 16 cm - Marketing and consumer psychology series .

ISBN: 9780805857887

Subjects--Topical Terms:
advertising
consumer behavior
corporate advertising
mass media
media imagery
psychological aspects

Dewey Class. No.: 658.8342 / KRU

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