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Brand meaning

Batey, Mark

Brand meaning by Mark Batey - New York: Routledge 2008 - xix, 257p., ref., app., ind. 23 cm x 15 cm

ISBN: 9780805864557

Subjects--Topical Terms:
brand communication
brand strategy
branding
human motivation
marketing
product management

Dewey Class. No.: 658.827 / BAT

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