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Chaotics : the business of managing and marketing in the age of turbulence

Kotler, Philip

Chaotics : the business of managing and marketing in the age of turbulence by Philip Kotler and John A. Caslione - 1st ed. - New York: AMACOM 2009 - xiii, 208p., notes, ind. 24 cm x 16 cm

ISBN: 978081441254

Subjects--Topical Terms:
business cycles
chaotics model
designing management systems for resilience
designing marketing systems for resilience
globalisation
management
management's wrong responses to turbulence now become dangerous
marketing
thriving in the age of turbulence
world has entered a new economic stage

Dewey Class. No.: 658 / KOT

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