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The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world

Mathieson, Rick

The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world by Rick Mathieson - New York: AMACOM 2010 - xxii, 282p., ref., notes, ind. 24 cm x 16 cm

ISBN: 9780814415726

Subjects--Topical Terms:
branded entertaiment
branding
internet marketing
marketing

Dewey Class. No.: 658.827 / MAT

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