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Brand real : how smart companies live their brand promise and inspire fierce customer loyalty

Vincent, Laurence

Brand real : how smart companies live their brand promise and inspire fierce customer loyalty by Laurence Vincent - New York: Amacom 2012 - xii, 257p., notes, ind. 24 cm x 16 cm

ISBN: 9780814416761

Subjects--Topical Terms:
brand attachment
branding
communications strategy
customer loyalty
identity development
marketing
memory game
positioning brands

Dewey Class. No.: 658.827 / VIN

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