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Marketing strategy : a global perspective

Stauble, Vernon R.

Marketing strategy : a global perspective by Vernon R. Stauble - Fort Worth: Harcourt College Publication 2000 - xxii, 452p., ind. 28 cm x 22 cm

ISBN: 003026216X

Subjects--Topical Terms:
competitive analysis
consumer market
distribution strategy
environmental analysis
global environment
global market
global marketing strategy
marketing
marketing analysis
marketing plan
marketing Strategy
price strategy
product
promotion strategy
service strategy

Dewey Class. No.: 658.802 / STA

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