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Political marketing : theory and concepts

Ormrod, Robert

Political marketing : theory and concepts by Robert Ormrod, Stephan C. M. Henneberg and Nicholas J. O'Shaughnessy - London: Sage Publiations Ltd. 2013 - x, 209p., ind. 24 cm x 17 cm

ISBN: 9780857025814

Subjects--Topical Terms:
campaign management
marketing
political relationship
strategi political postures
symbolism

Dewey Class. No.: 324.7 / ORM

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