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Qualitative consumer and marketing research

Belk, Russell

Qualitative consumer and marketing research by Russell Belk, Eileen Fischer and Robert V. Kozinets - New Delhi: Sage Publications 2013 - vi, 234p., ref., ind. 24 cm x 17 cm

ISBN: 9780857027672

Subjects--Topical Terms:
analysis
consumer research
data collection ads
marketing research
qualitative research

Dewey Class. No.: 658.83 / BEL

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