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Retail management

Bajaj, Chetan

Retail management by Chetan Bajaj, Rajnish Tuli and Nidhi V. Srivastava - New Delhi: Oxford University Press 2005 - x, 698p., ann., ind. 24 cm x 18 cm

ISBN: 019566986X

Subjects--Topical Terms:
atmospherics and retail space management
customer
location strategy
market segmentation
organisation
pricing
product and merchandise management
promotion strategy
relationship marketing
retail in India
retailing

Dewey Class. No.: 658.87 / BAJ

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