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Marketing for competitiveness : Asia to the world! in the age of digital consumers

Kotler, Philip

Marketing for competitiveness : Asia to the world! in the age of digital consumers by Philip Kotler, Hermawan Kartajaya and Hooi Den Huan - Singapore: World Scientific Co 2017 - xiv, 288p., ref. 22 cm x 15 cm

ISBN: 97809813201965

Subjects--Topical Terms:
Asia
internet marketing
marketing

Dewey Class. No.: 658.80095 / KOT

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