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Principles of marketing engineering

Lilien, Gary L.

Principles of marketing engineering by Gary L. Lilien, Arvind Rangaswamy and Arnaud de Bruyn - 2nd ed. - State College (Pa): DecisionPro 2013 - xv, 263p., ind., ref. 25 cm x 18 cm

ISBN: 9780985764807

Subjects--Topical Terms:
data processing
decision making
marketing
mathematical models

Dewey Class. No.: 658.8 / LIL

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