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Exploring marketing research

Zikmund, William G.

Exploring marketing research by William G. Zikmund - 7th ed. - Fort Worth: Harcourt College Publication 2000 - xxxiv, 812p., app., glos., ind. 28 cm x 22 cm

ISBN: 0030262186

Subjects--Topical Terms:
communicating research
data analysis
marketing research
marketing research process
research design
test marketing
video research

Dewey Class. No.: 658.83 / ZIK

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