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International marketing (with CD)

Joshi, Rajesh Mohan

International marketing (with CD) by Rajesh Mohan Joshi - New Delhi: Oxford Univesity Press 2005 - xiii, 750p., ann. 24 cm x 18 cm

ISBN: 0195671236

Subjects--Topical Terms:
brand building
communication
decision making process
emerging issues
entering international markets
export import policy
institutional infrastructure
international economic environment
logistics and distribution
marketing research
pricing
product strategy
risk management
world trade organisation

Dewey Class. No.: 658.84 / JOS

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