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Creating new markets in the digital economy : value and wort

Ng, Irene C. L.

Creating new markets in the digital economy : value and wort by Irene C. L. Ng - New Delhi: Cambridge University Press 2014 - xx, 238p., ref., ind. 23 cm x 15 cm

ISBN: 9781107461703

Subjects--Topical Terms:
commercial viability
context
digital economy
digital labour
digitisation on markets
economic aspects
information technology
marketing research
markets
new business model
new economic model
new products
technological innovations
value
value exchange

Dewey Class. No.: 658.872 / NGI

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