Store wars : the worldwide battle for mindspace and shelfspace, online and in store

Thain, Greg

Store wars : the worldwide battle for mindspace and shelfspace, online and in store by Greg Thain and John Bradley - West Sussex: John Wiley and Sons Ltd. 2012 - xiv, 294p., app., ind. 23 cm x 16 cm

9781118374061


consumer goods
e retailing
marketing
marketing concepts
marketing orientation
mindspace
power in the value chain
private label
retail trade
retailers
trade marketing

381.1 / THA
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