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Kellogg on branding in a hyper-connected world

Tybout, Alice M. (ed.)

Kellogg on branding in a hyper-connected world - Hoboken, New Jersey: Jon Wiley and Sons Inc, 2019. - xxviii, 338p., ind. 24 cm x 16 cm

ISBN: 9781119533184

Subjects--Topical Terms:
brand name products
customer relations
internet marketing
management

Dewey Class. No.: 658.827 / KEL

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