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Account-based marketing : how to target and engage the companies that will grow your revenue

Golec, Chris

Account-based marketing : how to target and engage the companies that will grow your revenue by Chris Golec, Peter Isaacson and Jessica Fewless - Hoboken, New Jersey: Wiley and Sons 2019 - vii, 210p., ind. 24 cm x 16 cm

ISBN: 9781119572008

Subjects--Topical Terms:
business and economics
consumers
industrial marketing
management
management science
relationship marketing
selling

Dewey Class. No.: 658.8 / GOL

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