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Brand breakout : how emerging market brands will go global

Kumar, Nirmalya

Brand breakout : how emerging market brands will go global by Nirmalya Kumar, Jan-Benedict and E. M. Steenkamp - New York: Palgrave Macmillan 2013 - xvi, 256p., app., notes, ind. 24 cm x 16 cm

ISBN: 9781137276612

Subjects--Topical Terms:
brand acquisition
brand marketing
branding
business to business
national campaign route
natural resources route
positive campaign route

Dewey Class. No.: 658.827 / KUM

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