Rethinking reputation : how PR trumps marketing and advertising in the new media world
Seitel, Fraser P.
Rethinking reputation : how PR trumps marketing and advertising in the new media world by Fraser P. Seitel and John Doorley - New York: Palgrave Macmillan 2012 - x, 239p., bib., ind. 23 cm x 15 cm
9781137278708
build reputation
company brand
corporate image
internet in public relations
power of planing
protect reputation
public relations
publicity
relation power
reputation
rethinking reputation
sin of spin
social media
stick script
659.2 / SEI
Rethinking reputation : how PR trumps marketing and advertising in the new media world by Fraser P. Seitel and John Doorley - New York: Palgrave Macmillan 2012 - x, 239p., bib., ind. 23 cm x 15 cm
9781137278708
build reputation
company brand
corporate image
internet in public relations
power of planing
protect reputation
public relations
publicity
relation power
reputation
rethinking reputation
sin of spin
social media
stick script
659.2 / SEI