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Digital analytics for marketing

Sponder, Marshall

Digital analytics for marketing by Marshall Sponder and Gohar F. Khan - New York: Routledge 2018 - xxv, 389p., ind. 26 cm x 18 cm

ISBN: 9781138190689

Subjects--Topical Terms:
internet marketing
social media

Dewey Class. No.: 658.8340285 / SPO

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