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The strategy and tactics of pricing : a guide to growing more profitably

Nagle, Thomas T.

The strategy and tactics of pricing : a guide to growing more profitably by Thomas T. Nagle, John E. Hogan and Joseph Zale - 5th ed. - New York: Routledge 2016 - xiv, 334p., ind. 23 cm x 15 cm

ISBN: 9781138227095

Subjects--Topical Terms:
competition
decision making
financial analysis
marketing
pricing
strategic pricing
value creation

Dewey Class. No.: 658.816 / NAG

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