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The business of gamification : a critical analysis

Dymek, Mikolaj (ed.)

The business of gamification : a critical analysis - New York: Routledge, 2018. - xxi, 229p., note., bib., ref., ind. 23 cm x 15 cm - Routledge advances in management and business studies, 65 .

ISBN: 9781138340145

Subjects--Topical Terms:
business enterprises
marketing
technological innovations
video games
video games industry

Dewey Class. No.: 338.477948 / BUS

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