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The cultural side of innovation : adding values

Jacobs, Dany

The cultural side of innovation : adding values by Dany Jacobs - New York: Routledge 2017 - xviii, 214p., note., bib., ind. 23 cm x 15 cm - Routledge studies in innovation, organization and technology, 33 .

ISBN: 9781138896291

Subjects--Topical Terms:
consumer behavior
diffusion of innovations
economics environment
new products

Dewey Class. No.: 338.064 / JAC

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