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Consumer-brand relationships : theory and practice

Fournier, Susan (ed.)

Consumer-brand relationships : theory and practice - New York: Routledge, 2017. - xxvi, 424p., ref., ind. 23 cm x 15 cm

ISBN: 9781138961548

Subjects--Topical Terms:
brand name products
google
Youtube

Dewey Class. No.: 658.8343 / CON

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