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Business marketing : concepts and cases

Sarin, Sharad

Business marketing : concepts and cases by Sharad Sarin - New Delhi: McGraw Hill Education (India) Private Limited 2013 - xvi, 654p., ind. 23 cm x 17 cm

ISBN: 9781259026614

Subjects--Topical Terms:
business globalisation
business marketing management
business markets
buying behaviour
channel management
marketing
marketing commiunications
organisational customer
personal selling
pricing decision
product strategies
segmentation strategies
strategic brand management

Dewey Class. No.: 658.802 / SAR

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